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The Widgets page is where you create little popups and embeds that brag about your business on any website you add these

There is power in showing off your business using automated tools. You can easily create widgets to add to your website and others using the functionality on this page.  Simply set a name (1), specify where and what to show (2), select colors and widget type (3), choose a header (4), specify what review platforms to show (5), choose your minimum rating (6), color brand however you wish (7) and grab the embed code (8) to add to the website(s).  You can even have Google show these ratings for your website right from your search engine listing by adding the schema code (9) to your website!